• Logo & Identity
• Print Collateral
• Web Design
• Annual Reports
• Infographics
• Book Design
• Creative Strategy

• Research & Writing
• Design Journalism
• Design Criticism
• Business of Design
• Design Ethics
• Cultural Criticism
• Design Innovation

Design Minded is an intelligent, concept-centric creative studio with an emphasis on ideation. The work produced here transcends across creative strategy, print, and digital, and can range from very big

to quite small. It’s design with a brain. Simple, smart, savvy, cheerful, edgy, scholastic, or stead—whatever the narrative, it can be told in many ways. Creative executions range from book design, to website, to brand identity.

See for yourself the products of design minding through making. Click below to start the slideshow.

Chief Design Minder Saundra Marcel participates in public discourse on design as a professional design critic, journalist, and industry expert. She explores topics including design ethics, the business of design, culture

and design, graphic trends, technology, products, and architecture. Marcel’s voice in the field is passionate, authentic, and unique— educated yet accessible and fun to read for any creative individual.