Design for Flying Towards a Cure, benefitting the Cystic Fibrosis Foundation
Thinking, inventing, designing, producing; bringing ideas to life. That’s the business of design minding.
Design Minded is an intelligent, concept-centric creative studio with an emphasis on ideation. The work produced here transcends across creative strategy, print, and digital, and can range from very big
to quite small. It’s design with a brain. Simple, smart, savvy, cheerful, edgy, scholastic, or stead—whatever the narrative, it can be told in many ways. Creative executions range from book design, to website, to brand identity.
Published interview with Yves Béhar, Design Bureau Magazine, February 2013
Writing, interviewing, moder– ating, speaking, and teach– ing. That’s how else design gets minded.
Chief Design Minder Saundra Marcel participates in public discourse on design as a professional design critic, journalist, and industry expert. She explores topics including design ethics, the business of design, culture
and design, graphic trends, technology, products, and architecture. Marcel’s voice in the field is passionate, authentic, and unique— educated yet accessible and fun to read for any creative individual.